Planning out a new website can be a lot like hiring a contractor to build you a house. There are many considerations, if you call up and ask any contractor “How much for new house?”, the only right answer is “It Depends.” It depends on how big you want it, how you want to roof it, how many floors, or if it needs special Italian marble floors. A good contractor will help you figure out these needs, and put it together for you, perfectly, the first time. A failure to plan could easily make your new house a huge headache!
But back to websites, improper planning can cost more money to fix than if it was spent planning in the first place. For example, a designer may make assumptions, which may or may not be correct; the back and forth communication on trivial things can begin to add up; Backtracking and redo’s can delay or create cost overruns; Unforseen work may end up costing more money than was planned for; and dissatisfaction can take over as the project ends up being a big pain for both parties.