The Columbia Valley Map book is nearly 100 pages of town profiles, and tourist resources for visitors to the Columbia Valley. Chock full of awesome content, the Map Books are a designers dream – from event lists, to maps, to listings there are plenty of amazing layout opportunities.
I was tasked with Art Direction of the 2011, 2012 and 2013 issues of the Map Book, and built upon the great foundations we had set up the years before. In addition Eggplant was responsible for managing the advertising, ad design and layout.
The 2011 issue of the Map Book, I took it upon myself to update the templates, styles and style guide for the Map Book. It was important to use tact, and not radically alter the feel and legacy of the publication. The redesign was definitely successful, and all parties involved feel it was a great improvement.
The 2013 edition was a tonne of work, with a total revision of all the maps plus the inclusion of a new Cranbrook map, and an extensive re-arrangement of content, the booklet had many challenges. The greatest of which was time – the true miracle of this magazine was completing it to the level of quality expected by the readers within the crazy short schedule we were given.
The success of the Map Book is apparent with it’s 100,000 issue distribution, and is considered the premiere advertising vehicle for tourism related businesses in the Valley.
Eggplant Studios has helped produce the Map Book for: 2010, 2011, 2012 and 2013.